Category Archives: Advertising

AMA Moves to Ban Direct-To-Consumer Pharmaceutical Ads

According to the AMA, direct-to-consumer advertising of pharmaceuticals and medical devices drives up health care costs and should be banned. [More…]

Posted in Advertising, Antidepressant medication, Antipsychotic medication, Bipolar Depression, Bipolar Disorder, Depression, Direct-to-Consumer, Drug marketing, FDA, Health Industry, Mental health, News, Pharmaceutical Industry | Comments Off on AMA Moves to Ban Direct-To-Consumer Pharmaceutical Ads

How The Brain Responds to Deceptive Advertising

According to new study by a North Carolina State University researchers and published in the Journal of Marketing Research, several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising. The study … Continue reading

Posted in Advertising, Cognition | Comments Off on How The Brain Responds to Deceptive Advertising